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Edward Mcknight Kauffer - Art Deco London Underground and Shell Oil Posters



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Edward Kauffer was born in the USA, but persuaded to travel by an esteemed Professor called McKnight whose name he adopted. He lived in Britain from 1914 – 1940 where he became the most well-known poster artist and a member of the intellectual Bloomsbury Group. He was primarily a painter until 1921, when his work as poster designer and graphic artist took off.

He was commissioned by the forward looking Frank Pick of the London Underground to produce posters for rural places like Watford and Reigate to encourage people to take day trips. Although many of these posters tended to be simple stylised depictions of the countryside, advertising the destination as much as the mode of transport, one of his most famous posters entitled “Power, the Nerve Centre of London's Underground” is a very bold and gritty statement with a clenched fist firing a lightning bolt.

His other major employer was Shell Petroleum for whom he designed bold images of Stonehenge and the New Forest with the caption, “See Britain First on Shell”. Although many of his images of the countryside were pretty and bucolic, there was a dark, brooding and mysterious side to some of his posters.

He also designed a striking poster for the film Metropolis in 1926 which is at the Museum of Modern Art in New York.

By the mid 1920s he was so well known as a poster artist that a retrospective exhibition of his work was held in 1925 where 56 of his best posters were displayed.

His other great love was rug designing which he did for many years, alongside his wife Marion Dorn, the well-known rug designer.

In later life, he experimented with photomontage techniques and even collaborated with Man Ray.

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