One of the major artistic influences of the 1920s and 30s was Art Deco Fashion.This image is available as a poster from Art.com. Just click on the image to get to the store. Most posters are available in different qualities, sizes and prices, so do a search for the title and see what versions are available. For more fashion prints, click on the Paul Poiret links below. For original fashion prints, go to the prints button on the nav bar.
The Paris fashion industry at that time was worth 2.5 billion francs in exports and merited its own pavillion at the Art Deco Expo dedicated to "La Parure", a word which invoked ornamentation and beauty.
Three major Paris couturiers were on the board of organisers, Jeanne Lanvin, Jean Paquin and Paul Poiret and they ensured that the displays of fashion, accessories, jewelry and perfumes were a "tour de force" of luxury, refinement and exoticism and earned their place amongst the highest forms of decorative art.
There was a fusion of inspiration between artists, painters and designers. The painter Sonia Delaunay's shop at the Expo displayed fabrics and clothing designs in her dazzling cubist and geometric motifs. While the fashion designer Paul Poiret decorated three exhibition barges floating on the banks of the Seine with his comfortable Art Deco living spaces.
Fashion by Paul Poiret,Illustrated by Georges Lepape in Les Choses de Paul Poiret,1911. From Wikimedia Commons
The arrival of Serge Diaghilev and the Ballet Russes in Paris in 1909 had transformed French design. The Oriental splendor of Leon Bakst's set and costume designs led to fashion designers such as Paul Poiret introducting the brilliant oranges, bright blues and greens into their increasingly exotic garments.
Evening Coats by Paul Poiret, Illustrated by Paul Iribe in Les Robes de Paul Poiret,1908. From Wikimedia Commons
By 1914, Jean Worth, head of one of the longest-lived haute couture houses in Paris commented that "the sweet reasonableness of the previous generation had been forgotten... It seems to synchronize with the growing restlessness of this age, an age of fast motors and flying machines and feverish craze for excitement and distraction". In esssence, the age of Art Deco Fashion.
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